Archive for the ‘Media’ Category

In my 4th year Political Communications seminar (POLS 419), we were asked to create a politically-focused ad campaign.  Given our interest in electoral reform, my partner Steven Venner & I decided to focus our campaign on electoral reform, specifically, a federal change to the MMP system.  We chose FairVote Canada as our fictional client because […]


Are we virtual hoarders? I am nearly certain that, if there were such a show, I would be starring in it. Social networking sites, email accounts & blogs have become the new under-the-bed shoebox.  As we become increasingly reliant on our online existence, it is only natural that we also form a growing attachment to […]


I’m on reading week right now, and although I planned on blogging a lot (to make up for my recent silence) I haven’t finished a piece yet.  Thus, here are some recent ads I think are amazing.  Enjoy! This ad from Old Spice is a nice departure from the usual female objectification we see in […]


I am a feminist.  I had to take a women’s studies course to figure that out. Sure, I spent my younger years in a male-dominated (both in numbers and patriarchal fashion) family, calling my brother, father, uncles, cousins, & innocent passerby names that ran the gamut from “sexist pig” to “chauvinist” (just imagine how well […]


Gone are the days of anonymous women in Virginia Slims ads, coupled with their memorable tagline.  In today’s celebrity obsessed culture, it seems that advertising and marketing has taken a turn from Mad Men esque ads, focused on witty taglines and imagery, to a focus on celebrity branding.  While the constant publicity garnered by a […]


When people find out I have Twitter (and tweet frequently) they often ask why. Why would I, an insignificant university student, want to let the world know what I had for breakfast or where I’m headed for the evening?  To most who are not in the know, mindless tweets referencing the weather or daily minutia […]


As the dust over Aberdeen settles, and the horse excrement is washed away by the ever-present Kingston rain, we must come to terms with the effects of this first “Fauxcoming” weekend and take inventory of what occurred.  I, for one, must admit that my predictions were wrong. Very, very wrong….but you wouldn’t know it from […]